Articles, Videos and Podcasts

Most content ideas originate inside my newsletter, The Sunday Seven, delivered weekly. Everything else ends up here.

I studied 21 world-class content marketers for over a year. Here’s what I learned…

The following list of 15 content marketing thought leaders are some of the best in the game. From each, I’ve distilled one detail which separates their work from the field.

Starting a Podcast: 7 Things I Wish I Knew Before I Published My First Episode

Thinking about starting a podcast? Good decision. Audio, done right, can build an intimate relationship with your audience.

5 Practical Trends in Brand Content Marketing for 2016

It’s time for 2016 brand content marketing trends. January brings a sense of hope, a fresh start. Get them here…

The Art of Professional Content Marketing

Here we learn how professional content marketing can grow your business for the long-tail… Read it here.

The Four C’s of Beginner Content Marketing

Beginner content marketing is the foundation of success online. In this article learn the four C’s of beginner content marketing to grow your business.

5 Content Marketing Tactics the Connected Generation Can’t Resist

Content marketing tactics… at each of the last three presentations I’ve given on content marketing an audience member has asked the same question.

Your Business is Not Ready for Self-Syndication

Your business is not ready for self-syndication. Content marketing always begins on property we own. But that might be changing.

Maybe the Blog Isn’t Dead. Maybe.

Goal of blogging: Make it easy for our audience to consume our work in the ecosystem they prefer. Maybe this is why the blog isn’t dead.

Why Digital Marketing is Still a Mystery to the Insurance Industry (and how to fix it)

I get frustrated by insurance industry digital marketing strategies because digital marketing is still a mystery to insurance industry professionals.

Content Marketing is a Waste of Time (11 Steps to Make Sure it’s Not)

Here are 11 steps to make sure that content marketing is NOT a waste of time. Don’t let content marketing be a waste of time.

7 Ways to Fail at Content Marketing

This isn’t one of those feel good posts on content marketing. This is a post about failure or rather seven ways to fail at content marketing.

Permission to Start: A Short Manifesto on Creating More Content

You’re going to have days void of creativity and originality. Become comfortable with this fact of content creation. There’s no tool, trick, tip, tactic or strategy that will allow you sidestep “The Block.”