In the past few months video marketing has become a huge part of the content mix on all the websites I manage. This is NOT a coincidence. Video impacts the emotional response of on audience to your content.
After only two months of investing myself into video marketing I’ve seen an increase in both traffic and conversions (newsletter subscribers and sales) across all three of my websites (Content Warfare, The Murray Group and The GROW Program). This proves that video marketing can support and even amplify our message no matter what type of audience we’re trying to reach.
Through all my research on video marketing, the commonly asked question from marketers and business professionals looking to get started is:
“What do I talk about in my videos?”
To address that question this week’s podcast addresses 9 content ideas to jumpstart your video marketing:
- How-to Series
- Answer Client Questions
- Information Gaps
- Community/Interest Based
- Client Showcase
- Tell a Story
- Public Address
- Show Your Product in Action
- News Release
This go into each of these great content ideas in detail as well other useful information on video marketing.
Google Plus Friday Video Marketing
- Ana Hoffman Podcast Episode
- Rich Media Content Marketing
- Pat Flynn Video Tutorial Example
- Marcus Sheridan Video Example
- Leadpages (Landing pages)
- Leadplayer (Video conversion)
- Premise (Landing pages)
- Results from 100 Questions Answered in 100 Days
- “Will it Blend” Video Example
- Amy Schmittauer Podcast
- Wistia (Video hosting)
- Distilled Guide to Online Video Marketing
- Building a Video SEO Strategy
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Here’s to winning the battle for attention Online!9 Content Ideas to Jumpstart Your Video Marketing | #35 Content Warfare Podcast by Ryan Hanley