7 Reasons I’d Rather Write a Post for Your Blog than My Own

guest post

Your blog is the pinnacle of value-creating content.  Upon reading your blog every visitor yearns for the next article release.  You are a blogging savant.

When you hit your stride and amazingly valuable content seems to pour from your fingers, it’s as if your community of readers will never stop growing.

But suddenly it does stop growing… You look at your Google Analytics account and the unique page hits have flat lined.  In your heart, you believe that your content is just as valuable as it has ever been but you can’t get off the readership plateau.

You need to get your content in front of new communities.   The answer to your plateau problem is to Guest Post!

Guest Blog Posts 

Guest blog posts allow you to showcase your expertise in front of a new community of readers.  Here are seven reasons I’d rather post an article on your blog than my own:

  1. Break up blog routine monotony
  2. New readers to bring back to my community
  3. New inbound links means better SEO
  4. New eyes means fresh feedback
  5. Adds credibility to my voice
  6. Social shares of my content spread further
  7. Opportunity for blog owner to reciprocate guest post on my blog

Reciprocation

The value of guest blog posts go both ways.  In addition to finding new communities to showcase your talent and expertise, you should be introducing the talents and expertise of other great bloggers to your readers.  Selfishly this adds value to your community by exposing your readers to a new voice, many times guest bloggers will bring their community along as well so you get more exposure.

But guest blogging is great for relationship building with other bloggers in your industry.  I have a stable of bloggers in the insurance that I really respect and I hound them for guest blog posts all the time.  This is because I love their voice (all of them have original takes on sales, social media, insurance, etc) and I know my community of readers will as well and if some of my readers begin reading their work as that is awesome!

The Rub

Just posting on your blog is not going to get you to the promise land.  Expand your community by writing for local chamber blogs, industry publication blogs, business group blogs, etc.  Guest blogging is crucial piece to your social success!

Thank you.

written by: Ryan Hanley

 

The Sunday Seven

Never miss the week's best content marketing articles from around the Internet collected and delivered in one email every Sunday.

The Podcast

Subscribe to one of the most popular content marketing podcasts on iTunes.

Subscribe

Google Plus Kit

Everything you need to know on getting started with the best social network in the world.

Dominate Google+
About Ryan Hanley

This blog was created to help brands grow their audience, to grow their business. When I'm not writing, podcasting or creating the videos you'll find on this site, you'll usually find me watching baseball with my son Duke and a cold beer in my hand.

  • http://kotter.net/ Jenna Williams

    I wonder how original content factors into the equation. Is posting guest blogs as effective as getting permission to re-publishing posts that you like? 

    • http://www.ryanhanley.com/2011/11/29/how-small-business-can-leverage-social-media-to-fight-back-against-their-big-business-competitors/ Ryan Hanley

      Jenna,

      Google tracks content and compares it to other content it finds on the Internet.  When there are multiple locations with the same content it is a negative for both websites.  Re-publishing some else’s material is never a great idea versus creating your own.

      I hope that helps!

      Thanks,

      Ryan H>

  • http://twitter.com/insurancesaver Joe Erle

    I’m curious if you ever guest blogged on another insurance agent’s blog.  Do you see that being mutually beneficial? 

    • http://www.ryanhanley.com/2011/11/29/how-small-business-can-leverage-social-media-to-fight-back-against-their-big-business-competitors/ Ryan Hanley

      Hi Joe,

      I have and I actually owe a couple people posts right now.  I do especially when geographically separated or if you work in a different niche.

  • http://twitter.com/MorganBarnhart Morgan Barnhart

    Guest blogging can be a great way to bring in new potential customers, but focusing on your own website is so much more important, in my opinion. If they come to your site and see that your own blogs just aren’t as valuable as your guest posts, then they may wonder what your true objective is. 

    I also agree with Brian that commenting has actually brought in more prospects than guest posting. I comment on a regular basis and am constantly getting new people coming to my Twitter, FB or blog to either reciprocate or to see what it’s all about. If these two methods are used in tandem while still focusing mostly on your website, it all can work congruently together to bring in lots of new people. :) Great post!

    • http://www.ryanhanley.com/ryan-hanley/ Ryan Hanley

      I completely agree! Your own house needs to be in order before you start spreading your message to other communities.  I’m also very interested in the fact that you also think commenting is such a powerful activity…

      That is great feedback.  Thank you for sharing!

  • http://twitter.com/blogengage Blog Engage

    Hi Ryan, I’ve done guest blogging but in fact I think it’s
    over rated. I think if you put more hard work in effort into blog commenting
    you will see a much higher return on investment then the amount of work that
    goes into a guest post. But with that said I have seen Kristi and Keller do
    very well with guest blogging so I guess it all depends what your end goals are
    and how much time you have to invest.

    • http://www.ryanhanley.com/ryan-hanley/ Ryan Hanley

      Brian,

      That is awesome advice and I actually am working on a post about Commenting because I agree how important it is.  But I have never heard anyone say that commenting is MORE important than guest posting. That is something to think about.  Thanks!

      Ryan H.

  • Pingback: BizSugar.com()