Ryan Hanley

author, speaker, marketing geek

5 Ways I Use Twitter as an Insurance Agent

insurance gangster Twitter

Twitter is an interesting monster.  Everyone focuses on the 140 characters.  I can’t tell you how many times I’ve heard, “My life doesn’t fit in 140 characters.”

My response, “Be more creative!”

Twitter is not the red-headed step-child of Social Media like many new or unfamiliar the with Inter-Web make it out to be.  On the contrary, Twitter might be the MOST power Social Media tool out there excluding your blog (No debate your blog is social media headquarters).

5 Ways I Use Twitter As An Insurance Agent

1) Drip Marketing For My Blog Posts

When I write a new blog post the very first thing I do once I’ve hit the Publish button is Tweet the post (I actually have a WordPress Plugin that does this automatically but it’s still the first thing).  I want the post title and link out on the Inter-Web.  Once your post is in the Twitter feed people can Re-Tweet, Comment, Share, etc with all their friends.  I also have a Plugin on my blog that will grab an old blog post and Tweet it as if new every two hours (Tweet Old Post).  This keeps information I created a year ago continually in front of current and potential clients.

2) Follow Local and National Business News

In order to be effective in the insurance business you need to always be up-to-date on what is going on in the business world on both the local and national level.  There is such a negative perception of the insurance business (Which is entirely unwarranted) throughout the general public that politicians at every level find attacking our profits an easy mark.  Staying aware of the economic conditions and legislation always looming over the insurance business is a must.

3) Re-Tweet (Re-Post) Clients & Prospects Marketing Messages

People ask me all the time how you “Do Business” on Twitter.  If you want to do business with a prospect, what is the Number One, the Numero Uno way to get their attention? Anyone? If you answered, Send Them A Referral, then you are a winner (If you didn’t know that start reading John Jantsch).  I have a Private List (Click on the link for information on Twitter Lists) of all my clients and a separate Private List of all my prospects on Twitter.  I watch both lists.  Anytime I can help either of them by referring business, a service provider, another professional, whatever…. Whenever I can add value to them I do.  And an easy way to do that on a regular basis is Re-Tweet their marketing messages.

4) Network with Insurance Professionals

My favorite part of Twitter is the insurance professionals that I have connected with (See Insurance Community Rocking the Social Web for a great list to get you started). These wonderful people have helped me in so many ways.  Besides being funny, and interesting, and some cases hysterically crazy, they are very good at what they do, Insurance & Marketing.  I’ve learned so much about the insurance business from the online insurance community its unbelievable.  Its weird to think but I consider myself friends with many people I have never even met…

5) Stay Up-To-Date On Latest Insurance Industry Trends

Insurance is a complicated business.  If you are not in “The Biz” then you probably just rolled your eyes and said “Yeah right Insurance is boring and stupid and you can buy it online so how complicated could it be,” and you would be a jerk.  Unless you live and breath insurance every day its hard to understand how dynamic the insurance industry actually is.  There are changes almost every week it seems and as dedicated independent agent we need to stay on top of changes.  So I follow all the Insurance trade journals, magazines, and websites out on the Inter-Web so that when change does happen I can take it to the street.

The Rub

Twitter is not just a 140 characters.  140 characters is the last thing that Twitter is.  True, 140 characters does make you use the creative side of your brain and I understand that is a debilitating limitation to some of you.  But I promise, if you take the time to really think about how you can utilize Twitter in your own business and industry the shade of online marketing will be drawn aside and the blissful glow of communication will brighten your world for ever more…

How do you use Twitter?

Are there industries that just have absolutely no use for the tool?

Thank you and Good luck,

I am Ryan Hanley and this is Content Warfare.

About Ryan Hanley

I help make sales easy through content marketing. My work as a marketing strategist, keynote speaker, and Amazon bestseller author will help your business establish authority, attract an audience and grow revenue. Hire me to speak at your next event or grab a copy of my new book, Content Warfare.

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  • http://twitter.com/Robert_Colucci Robert Colucci

    Great post Ryan!  I got into working with Twitter a few weeks ago (caught the bug) and am realizing the marketing power it possesses.  It’s fun too.  I’ve created lists and really do like your tip on re-tweeting.  It’s a great way to engage with followers and help them out along the way.
    Robert Colucci

    • http://www.ryanhanley.com/ryan-hanley/ Ryan Hanley


      Thank you!  If you are diligent to your Twitter use there is a ton to be gained… Good luck!

      Ryan H.

  • http://dreamosity.com/ Dreamosity

    I really like this post Ryan as it gives me insight to your industry. I help mostly chiropractors get online with social media… but you make many good points here.

    I tell people even if you don’t have a huge Twitter following or aren’t crazy about it, there are always people who may shout out your message and be walking billboards for your message.

    The trick is making sure they’re passing along the best message.

    • http://www.ryanhanley.com/ryan-hanley/ Ryan Hanley

      That is a very good point. There is always the chance that something you say is going to connect with someone else that will actively spread your message for you!


  • http://www.noyeshallallen.com/blog/ Noyes Hall & Allen Insurance

    Nice post, Ryan. We’ve had moderate success using Twitter to publicize blog posts to followers (your #1). We love to see our clients and prospects on Twitter (your #3), because many of our competitors aren’t there yet. This gives us a chance to establish ourselves as a like-minded business, give them a publicity boost, and connect with them on another level.

    We’re finding the #INSchat discussions to be a great way to share information with other insurance professionals, and to keep current on trends in our business (your #4 and 5).

    Twitter’s 140 character limit certainly makes one weed out any extraneous information, and cut right to the “meat of the tweet”.

    • http://www.ryanhanley.com/ryan-hanley/ Ryan Hanley

      Thank you. It seems like you really have a good handle of Twitter. I look forward to connecting more. Whether Twitter is the future or not can be debated. But the Twitter-esque communication, in may opinion, is the future. So its best to have a handle on it now.

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