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4 Reasons Twitter Lists Should Be a Priority

Twitter.com is a highly debated social media platform (which is ridiculous because if can not see the value in Twitter than you may have larger communication issues.  Furthermore, if your negativity towards Twitter has anything to do with being “Old School” than you need to get over that and learn how apply “Old School” business to New Technology.  Results will follow). Returning from that tangent, for those of you who can see past the 140 character “limitation” and grasp the power of such a simplistic communication weapon, your arsenal has just been enhanced with Twitter Lists.

According social media blogger Mashable.com:

“Twitter Lists enable users to create and name their own curated lists of Twitterers.  Your lists are public by default, which means that anyone can check out who you’ve added to your topical lists, and the feature also makes it easy to see which lists you’ve been added to by other Twitter users.”

Here are Four reasons your Agency/Business should make Twitter Lists a Priority:

  1. Importance of Tweets
    • If a user places you on a list they are acknowledging that your Tweets have relevance and importance.  Essentially this is confirmation that you are providing your online community with worthwhile material.
  2. Genre or Classification
    • In what genre or classification do other twitter users view your tweets?  Each user assigns a name to their lists.  Example of lists are Capital Region, Blogger, Close Friend, Important, etc.  Do you fall in a desired list?
  3. Quickly Identify Community Buzz
    • Lists allow you to quickly scan through a community of Tweets that you have created.  Segmenting users who actively Tweet information pertinent to you and your business is powerful.
  4. Reduce Twitter Noise
    • Some days you are interested in simply scanning for fun or interesting stories from your followers (there can be some wild stuff you would have never thought to search for).  But other days you are looking for specific information and don’t want to have to deal with the noise of random tweets.

These are just four examples of the new Twitter Lists power. Can you come up with any more?  Please Share!

Thank you and Good luck,

Ryan H.

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About Ryan Hanley

Ryan Hanley is founder of Hanley Media Lab, an advanced content marketing agency helping companies grow their audience, to grow their business. He is also the creator of one of iTunes top content marketing podcasts, Content Warfare TV.

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  • http://www.ryanhanley.com/4-reasons-twitter-lists-should-be-a-priority/ Ryan Hanley

    Jason, Thank you! That is a great idea. Its also a good way to help your clients connect with each other!

  • http://www.bhbco.com/ Jason Hoeppner

    Ryan,
    Here's another reason you might want to consider:
    Prestige or a way to show appreciation for a connection (or prospect or client).
    For example an agency that has a “preferred customer” list or a “appreciated clients” list can build a sense of trust and relationship with those on the list as well as focus their attention on that list when needed (for customer service reasons, for example.
    Regards,
    Jason

  • http://www.ryanhanley.com/4-reasons-twitter-lists-should-be-a-priority/ Ryan Hanley

    Jason, Thank you! That is a great idea. Its also a good way to help your clients connect with each other!

  • http://www.bhbco.com/ Jason Hoeppner

    Ryan,
    Here's another reason you might want to consider:
    Prestige or a way to show appreciation for a connection (or prospect or client).
    For example an agency that has a “preferred customer” list or a “appreciated clients” list can build a sense of trust and relationship with those on the list as well as focus their attention on that list when needed (for customer service reasons, for example.
    Regards,
    Jason

  • http://www.ryanhanley.com/4-reasons-twitter-lists-should-be-a-priority/ Ryan Hanley

    Kathy,

    Thank you for you comment. ProStores is an advertisement.

    As far as Twitter Lists when you sign into your Twitter account you should see in the top right next to Followed and Followers a new catagory called Lists. This button allows you to segment your followers into lists of your choosing. It also show how many Lists you have been added to by other Twitter users. Does that make sense?
    As far as being “Old School” if you are using twitter and understand its value than that is great. This post is directed at business men and women still fighting social media.

    Thanks,

    Ryan H.

  • Kathy Byrnes

    I am confused by your blog. I am not old school and do use twitter a great deal. My primary tool to organzie it and find people I want to do business with is tweet deck. I am unfamiliar with the prostore. Is this the list software that creates the lists? Just not clear where you are going with your blog. I am interested in creating the lists you speak about.

  • seanmurphycomfortinnottawawest

    List of BNI Twitters from Amy's BNI LinkedIn Discussion
    http://twitter.com/#/list/hotelottawa/bni

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