Comments on: Differentiate Or Die: How To Survive The Competition http://www.ryanhanley.com/2010/05/17/differentiate-or-die-how-to-survive-the-competition/ Strategies in Content Creation Thu, 09 Feb 2012 19:24:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Small Business News: The State Of Small Business « Small Business Centerhttp://www.ryanhanley.com/2010/05/17/differentiate-or-die-how-to-survive-the-competition/comment-page-1/#comment-574 Small Business News: The State Of Small Business « Small Business Center Wed, 19 May 2010 05:01:12 +0000 http://www.ryanhanley.com/?p=1284#comment-574 [...] How to differentiate your business. You can call it branding or product differentiation. What sets you apart from the competition besides price? Do you need to spend millions in marketing and advertising to show customers you stand apart? In fact, it’s possible to distinguish yourself from most other businesses these days just by the way to conduct a sales call. Albany Insurance Professional [...] [...] How to differentiate your business. You can call it branding or product differentiation. What sets you apart from the competition besides price? Do you need to spend millions in marketing and advertising to show customers you stand apart? In fact, it’s possible to distinguish yourself from most other businesses these days just by the way to conduct a sales call. Albany Insurance Professional [...]

]]> By: Small Business News: The State Of Small Business | Small Business Trendshttp://www.ryanhanley.com/2010/05/17/differentiate-or-die-how-to-survive-the-competition/comment-page-1/#comment-571 Small Business News: The State Of Small Business | Small Business Trends Wed, 19 May 2010 02:12:55 +0000 http://www.ryanhanley.com/?p=1284#comment-571 [...] How to differentiate your business. You can call it branding or product differentiation. What sets you apart from the competition besides price? Do you need to spend millions in marketing and advertising to show customers you stand apart? In fact, it’s possible to distinguish yourself from most other businesses these days just by the way to conduct a sales call. Albany Insurance Professional [...] [...] How to differentiate your business. You can call it branding or product differentiation. What sets you apart from the competition besides price? Do you need to spend millions in marketing and advertising to show customers you stand apart? In fact, it’s possible to distinguish yourself from most other businesses these days just by the way to conduct a sales call. Albany Insurance Professional [...]

]]> By: Ryan Hanleyhttp://www.ryanhanley.com/2010/05/17/differentiate-or-die-how-to-survive-the-competition/comment-page-1/#comment-719 Ryan Hanley Mon, 17 May 2010 21:11:34 +0000 http://www.ryanhanley.com/?p=1284#comment-719 Great comments! I really appreciate your insights... Great comments! I really appreciate your insights…

]]> By: Mick McPhersonhttp://www.ryanhanley.com/2010/05/17/differentiate-or-die-how-to-survive-the-competition/comment-page-1/#comment-717 Mick McPherson Mon, 17 May 2010 20:59:19 +0000 http://www.ryanhanley.com/?p=1284#comment-717 Well put Ryan! I have always pursued clients from the perspective of respect first. It does some time take a little longer to have them speak with you, but I find that when clients make their decision it's based on trust and not the price alone. Price is a factor, but value is builds a relationship. This also plays a major role in client retention as well. If people come to respect you and feel that they are respected as well they are not so quick to change should they be faced with challenges that would have otherwise made them consider someone else. because they have to learn to trust a new person again. More often than not they would rather call me and discuss options to address some of the life changes they are faced with. Well put Ryan! I have always pursued clients from the perspective of respect first. It does some time take a little longer to have them speak with you, but I find that when clients make their decision it's based on trust and not the price alone. Price is a factor, but value is builds a relationship. This also plays a major role in client retention as well. If people come to respect you and feel that they are respected as well they are not so quick to change should they be faced with challenges that would have otherwise made them consider someone else. because they have to learn to trust a new person again. More often than not they would rather call me and discuss options to address some of the life changes they are faced with.

]]> By: Melissa Cibellihttp://www.ryanhanley.com/2010/05/17/differentiate-or-die-how-to-survive-the-competition/comment-page-1/#comment-718 Melissa Cibelli Mon, 17 May 2010 20:49:00 +0000 http://www.ryanhanley.com/?p=1284#comment-718 Wow, how extremely relevant to the insurance industry! It seems like every day, more and more people are viewing things like car and homeowners insurance as something they can just pop online and purchase without having any issues. And luckily, without any serious claims or issues, people won't have any problems with that method.<br><br>But all it takes is one claim to find out that you had inappropriate coverage and that you must now take on a financial burden you were never prepared to take. That's why it's so important that the independent agents- like Ryan- stress their value. By working one on one with clients, meeting them, understanding their unique situations, these agents are uniquely poised to provide exceptional service. <br><br>A bit of a tangent, I know. But back to the original blog topic- people tend to be wary of a "salesy" approach, so working to establish a relationship is key. Great post! Wow, how extremely relevant to the insurance industry! It seems like every day, more and more people are viewing things like car and homeowners insurance as something they can just pop online and purchase without having any issues. And luckily, without any serious claims or issues, people won't have any problems with that method.

But all it takes is one claim to find out that you had inappropriate coverage and that you must now take on a financial burden you were never prepared to take. That's why it's so important that the independent agents- like Ryan- stress their value. By working one on one with clients, meeting them, understanding their unique situations, these agents are uniquely poised to provide exceptional service.

A bit of a tangent, I know. But back to the original blog topic- people tend to be wary of a “salesy” approach, so working to establish a relationship is key. Great post!

]]> By: Ryan Hanleyhttp://www.ryanhanley.com/2010/05/17/differentiate-or-die-how-to-survive-the-competition/comment-page-1/#comment-568 Ryan Hanley Mon, 17 May 2010 17:11:34 +0000 http://www.ryanhanley.com/?p=1284#comment-568 Great comments! I really appreciate your insights... Great comments! I really appreciate your insights…

]]> By: Mick McPhersonhttp://www.ryanhanley.com/2010/05/17/differentiate-or-die-how-to-survive-the-competition/comment-page-1/#comment-566 Mick McPherson Mon, 17 May 2010 16:59:19 +0000 http://www.ryanhanley.com/?p=1284#comment-566 Well put Ryan! I have always pursued clients from the perspective of respect first. It does some time take a little longer to have them speak with you, but I find that when clients make their decision it's based on trust and not the price alone. Price is a factor, but value is builds a relationship. This also plays a major role in client retention as well. If people come to respect you and feel that they are respected as well they are not so quick to change should they be faced with challenges that would have otherwise made them consider someone else. because they have to learn to trust a new person again. More often than not they would rather call me and discuss options to address some of the life changes they are faced with. Well put Ryan! I have always pursued clients from the perspective of respect first. It does some time take a little longer to have them speak with you, but I find that when clients make their decision it's based on trust and not the price alone. Price is a factor, but value is builds a relationship. This also plays a major role in client retention as well. If people come to respect you and feel that they are respected as well they are not so quick to change should they be faced with challenges that would have otherwise made them consider someone else. because they have to learn to trust a new person again. More often than not they would rather call me and discuss options to address some of the life changes they are faced with.

]]> By: Melissa Cibellihttp://www.ryanhanley.com/2010/05/17/differentiate-or-die-how-to-survive-the-competition/comment-page-1/#comment-567 Melissa Cibelli Mon, 17 May 2010 16:49:00 +0000 http://www.ryanhanley.com/?p=1284#comment-567 Wow, how extremely relevant to the insurance industry! It seems like every day, more and more people are viewing things like car and homeowners insurance as something they can just pop online and purchase without having any issues. And luckily, without any serious claims or issues, people won't have any problems with that method.<br><br>But all it takes is one claim to find out that you had inappropriate coverage and that you must now take on a financial burden you were never prepared to take. That's why it's so important that the independent agents- like Ryan- stress their value. By working one on one with clients, meeting them, understanding their unique situations, these agents are uniquely poised to provide exceptional service. <br><br>A bit of a tangent, I know. But back to the original blog topic- people tend to be wary of a "salesy" approach, so working to establish a relationship is key. Great post! Wow, how extremely relevant to the insurance industry! It seems like every day, more and more people are viewing things like car and homeowners insurance as something they can just pop online and purchase without having any issues. And luckily, without any serious claims or issues, people won't have any problems with that method.

But all it takes is one claim to find out that you had inappropriate coverage and that you must now take on a financial burden you were never prepared to take. That's why it's so important that the independent agents- like Ryan- stress their value. By working one on one with clients, meeting them, understanding their unique situations, these agents are uniquely poised to provide exceptional service.

A bit of a tangent, I know. But back to the original blog topic- people tend to be wary of a “salesy” approach, so working to establish a relationship is key. Great post!

]]> By: BizSugar.comhttp://www.ryanhanley.com/2010/05/17/differentiate-or-die-how-to-survive-the-competition/comment-page-1/#comment-565 BizSugar.com Mon, 17 May 2010 12:47:35 +0000 http://www.ryanhanley.com/?p=1284#comment-565 <strong>Differentiate Or Die: How To Survive The Competition...</strong>Are you being commoditized? In his book The Lexus and the Olive Tree, Thomas Friedman writes, “a commodity is any good, service or process that can be produced by any number of firms, and the only distinguishing feature between these firms is who can d... Differentiate Or Die: How To Survive The Competition…

Are you being commoditized? In his book The Lexus and the Olive Tree, Thomas Friedman writes, “a commodity is any good, service or process that can be produced by any number of firms, and the only distinguishing feature between these firms is who can d…

]]> By: Vote on this article at blogengage.comhttp://www.ryanhanley.com/2010/05/17/differentiate-or-die-how-to-survive-the-competition/comment-page-1/#comment-564 Vote on this article at blogengage.com Mon, 17 May 2010 12:46:13 +0000 http://www.ryanhanley.com/?p=1284#comment-564 <strong>Differentiate Or Die: How To Survive The Competition...</strong>Are you being commoditized? In his book The Lexus and the Olive Tree, Thomas Friedman writes, “a commodity is any good, service or process that can be produced by any number of firms, and the only distinguishing feature between these firms is who can d... Differentiate Or Die: How To Survive The Competition…

Are you being commoditized? In his book The Lexus and the Olive Tree, Thomas Friedman writes, “a commodity is any good, service or process that can be produced by any number of firms, and the only distinguishing feature between these firms is who can d…

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