Comments on: So Your Agency Wants to Start a Blog

By: 10 Tools I Use to Harness My Online Presence — Albany Insurance Professional

10 Tools I Use to Harness My Online Presence — Albany Insurance Professional — Wed, 19 Jan 2011 17:03:18 +0000

[...] 10 Tools I Use to Harness My Online Presence November 29, 2010 By Ryan Hanley View Comments I am often asked either through email or direct message on one of the social media platforms what I tools I use to create my internet presence. Not that I won’t continue to respond to people directly but I wanted to share a few online tools that I would consider “Mission Critical.” Please remember that I am NOT a social media expert. [...]

By: Ryan Hanley

Ryan Hanley — Tue, 23 Nov 2010 15:51:00 +0000

Debbie, Thank you so much! The barriers of the Insurance “Old Regime” has put up will eventually fall and the internet will be embraced in a widespread manner… However, those that will succeed will be the ones that put themselves out there first build credibility when no one else is…

Have a great Holiday!

By: Debbbie Russell

Debbbie Russell — Tue, 23 Nov 2010 15:19:00 +0000

I have over 30 yrs. experience in marketing with various insurance carriers. This soft market is probably the new norm and agents are all fighting for the same business. The smart ones like Ryan have figured out that they cannot continue to market to a prospect in the same old way. They must engage & communicate where their customers are and provide them with valuable information. Branding your name with a blog shows that you are an insurance professional that can help them. Agents that adapt and figure this out will be the ones that succeed. I was so happy to find someone that “gets it”.

By: Ryan Hanley

Ryan Hanley — Wed, 19 May 2010 01:25:24 +0000

Lori,

That is a great point. Just having a blog is not the answer, you have to have something to say and the ability to say.

Thanks for the Comment!

By: Lori Widmer

Lori Widmer — Wed, 19 May 2010 01:04:17 +0000

Ryan, it also takes someone who understands how to engage the readership and present relevant topics. I've been doing this for a number of years for various insurance clients. A bit of enthusiasm and the right voice is essential, as well.

If you as an agency owner cannot come up with topics, hire a writer. A veteran blog writer can get you the copy you need and help you drive traffic to the site.

By: Ryan Hanley

Ryan Hanley — Tue, 18 May 2010 21:25:24 +0000

Lori,

That is a great point. Just having a blog is not the answer, you have to have something to say and the ability to say.

Thanks for the Comment!

By: Lori Widmer

Lori Widmer — Tue, 18 May 2010 21:04:17 +0000

If you as an agency owner cannot come up with topics, hire a writer. A veteran blog writer can get you the copy you need and help you drive traffic to the site.

By: BizSugar.com

BizSugar.com — Fri, 02 Apr 2010 17:55:23 +0000

So Your Agency Wants to Start a Blog…

You recently read somewhere (maybe the Albany Insurance Professional) that blogging can be an amazingly rewarding experience for an Insurance Agency. And now you want to start an Agency Blog. But where do you start?…

By: Ryan Hanley

Ryan Hanley — Sun, 14 Mar 2010 14:14:02 +0000

Rick,

Thanks for adding Amber to the list of fantastic resources…

By: rickjmiv

rickjmiv — Sun, 14 Mar 2010 00:43:02 +0000

I would add Amber Naslund to your list: http://altitudebranding.com/

She is smart and understands the challenges businesses face and provides a wealth of great info.