So Your Agency Wants to Start a Blog
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You recently read somewhere (maybe the Albany Insurance Professional) that blogging can be an amazingly rewarding experience for an Insurance Agency. And now you want to start an Agency Blog. But where do you start?
- Call an Uber expensive marketing/design firm
- Ask your 17 year-old nephew
- Spend a half-hour reviewing a few social media professionals’ blogs
My advice would be #3. There is so much quality information on the Internet about “How to Blog” the problem becomes not How, but Who. As in who do you use as a resource to help you create a quality professional blog.
No matter how large or small your Agency is, taking a few minutes to review the comments and theories of Industry Leading Bloggers could be an eye-opening experience. The following list of blogging professionals will provide a good jumping off point for the “To Blog or Not to Blog” decision.
Bloggers that Just Might Blow Your Mind:
- Chris Brogan – Chris Brogan is President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies.
- Darren Rowse – Back in 2002 I stumbled upon an article about ‘Blogging’. I didn’t know it at the time but that moment changed my life. I know that statements like that belong on those cheesy ‘buy my $1000 training program’ sites (don’t worry I’m not selling anything more than a book) but it is actually true.
- Keller Hawthorne – Founder of FresheVenture.com. Whether you’re new to the world of Internet Marketing or already have your own Internet Business, I’m here to help you make a living online!
- Brian Clark – Brian built three successful offline businesses using online marketing techniques before switching to a producer model that involves building, monetizing, and occasionally selling online media properties. He shares one of his favorite strategies in the Teaching Sells training program.
There are so many more quality bloggers out there, but the above list will get you started. These four “probloggers” that I (as an amateur) enjoy and respect for their understanding of the Blog World.
Anyone who would like to add additional resources please list them in the Comments section below.
“If you’d like to talk about your Insurance Risk, contact me today. We can talk about your exposure, and begin our relationship!”
Thank you,
Ryan H.
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