Why Doesn’t Your Organization Have a Facebook Fan Page?

by Ryan Hanley
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The Albany Insurance Professional has a Facebook Fan Page (Become a Fan! Its Fun!), why doesn’t your organization?  Here are some common excuses:

  • Facebook is only for kids and college students? WRONG!
    • The fastest growing demographic is those 35 years old and older
  • Facebook is another social media fad that will burn out? VERY WRONG!
    • More than 300 million active users with over 50% of users logging in everyday
  • No one pays attention to Facebook Fan Pages? SUPER VERY WRONG!
    • More than 10 million users become fans of Pages each day

Ignorance is NOT bliss when it comes to Facebook and the platforms marketing power.  Far too many Insurance Agencies are currently ignoring Facebook as a social media medium.  Consider the fact that the average Facebook user has 130 friends (All Statistics via Facebook.com).  That means every time a user becomes a Fan of your organization 130 people see your organization’s name pass across friends’ screens.  Additionally, your Fans can suggest friends, can post testimonials, can provide feedback, and interact with agency customer service reps.

I’m pretty sure I just heard you say, “Wow… That’s Powerful.”

Let me remind you to become a fan on the Sidebar:

If this article happened to convince you of a Facebook Fan Page or you already have a Fan Page, check out Mashable for Successful Fan Page Tips.

Have a Facebook success story, please share!

Disclaimer:

This article is for informational purposely only. There is no legal advice being suggested or proffered and the author assumes no responsibility or liability for the actions take or not taken by the readers based upon such information.

Thank you,

Ryan H.

For more information on increasing your insurance acumen, subscribe to the RSS Feed or my Email Newsletter. Follow me on Twitter, connect to me on LinkedIn, or Like the Albany Insurance Professional on Facebook.

If you would like to discuss receiving a proposal for either your personal or business insurance program email me, or call me at (518) 456-6688.

Read my syndicated post on Health Insurance originally published to Under30CEO.com 4 Pieces of Advice on Health Insurance for Entrepreneurs.

Check out my featured panel discussion in American Agent & Broker Magazine on Millennials in the Insurance Industry : The M factor

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About Ryan Hanley

I passionately believe learning to effectively communicate online will help each of us to become the best version of ourselves...

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  • http://www.ryanhanley.com/about Ryan Hanley

    I appreciate you taking the time to comment. I do however think that your take on my post is grossly misguided.

    I completely disagree that FaceBook is a waste of time. Your facebook fan page is a great place to build a community where people interested in your business or industry can share experiences, questions, success or failure stories…

    People communicate through facebook. That is an undeniable fact. If you are in a people business, which insurance is, you have to be where people are. Thats it.

    Thanks,

    Ryan H.

  • http://twitter.com/BigJohnBen BigJohn

    Ok, so you go and get 5000 facebook fans. So what? Nobody on facebook is going to click on an insurance link, they are going to click on a link to a stupid video. I would suggest investigating how you are going to leverage all these fans you hope to get, and if it is worth the time and effort. Facebook is often a waste of time in many industries.

  • http://www.ryanhanley.com/about Ryan Hanley

    Lynn,

    Thank you. I appreciate you taking the time to explain to me the difference between media and medium.

    In this case I was trying to speak in terms that all readers would understand not just those versed in Social Media.

    Thanks for reading.

    Ryan H.

  • Lynn

    If you want to be credible, you should know how to talk about social media! Medium is the singular form of media. Therefore, it should be “ignoring Facebook as a social medium,” not “a social media medium.” That's like saying Facebook is a social platforms platform. FYI!

  • http://www.ryanhanley.com/about Ryan Hanley

    Lynn,

    Thank you. I appreciate you taking the time to explain to me the difference between media and medium.

    In this case I was trying to speak in terms that all readers would understand not just those versed in Social Media.

    Thanks for reading.

    Ryan H.

  • Lynn

    If you want to be credible, you should know how to talk about social media! Medium is the singular form of media. Therefore, it should be “ignoring Facebook as a social medium,” not “a social media medium.” That's like saying Facebook is a social platforms platform. FYI!

  • http://www.ryanhanley.com/about Ryan Hanley

    Thanks… its still crazy to me that some people are just starting to see the value in facebook… 400 Million users…

  • http://www.FameFoundry.com/ Fame Foundry

    Fully agree. Great post!

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  • http://ileane.wordpress.com ileane

    Hi Ryan,
    I've been using Networked Blogs but I think you are right a fan page is the better way to go. I just fanned yours.
    @Ileane

  • http://ileane.wordpress.com ileane

    Hi Ryan,
    I've been using Networked Blogs but I think you are right a fan page is the better way to go. I just fanned yours.
    @Ileane

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  • http://www.ryanhanley.com/about Ryan Hanley

    Thanks Kjelene! I'm going to try to check out your Radio show.

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