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Thursday, July 29th, 2010

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You are here: Home / Agency Resources / Why Doesn’t Your Organization Have a Facebook Fan Page?

Why Doesn’t Your Organization Have a Facebook Fan Page?

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images 23The Albany Insurance Professional has a Facebook Fan Page (Become a Fan! Its Fun!), why doesn’t your organization?  Here are some common excuses:

  • Facebook is only for kids and college students? WRONG!
    • The fastest growing demographic is those 35 years old and older
  • Facebook is another social media fad that will burn out? VERY WRONG!
    • More than 300 million active users with over 50% of users logging in everyday
  • No one pays attention to Facebook Fan Pages? SUPER VERY WRONG!
    • More than 10 million users become fans of Pages each day

Ignorance is NOT bliss when it comes to Facebook and the platforms marketing power.  Far too many Insurance Agencies are currently ignoring Facebook as a social media medium.  Consider the fact that the average Facebook user has 130 friends (All Statistics via Facebook.com).  That means every time a user becomes a Fan of your organization 130 people see your organization’s name pass across friends’ screens.  Additionally, your Fans can suggest friends, can post testimonials, can provide feedback, and interact with agency customer service reps.

I’m pretty sure I just heard you say, “Wow… That’s Powerful.”

Let me remind you to become a fan on the Sidebar:

If this article happened to convince you of a Facebook Fan Page or you already have a Fan Page, check out Mashable for Successful Fan Page Tips.

Have a Facebook success story, please share!

“If you’d like to talk about your Insurance Risk, contact me today. We can talk about your exposure, and begin our relationship!”

Thank you,

Ryan H.

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Posted by Ryan Hanley on Sunday, October 25, 2009 at 7:12 pm 
Filed under Agency Resources, Marketing · Tagged with , , , , , ,

  • Lynn
    If you want to be credible, you should know how to talk about social media! Medium is the singular form of media. Therefore, it should be "ignoring Facebook as a social medium," not "a social media medium." That's like saying Facebook is a social platforms platform. FYI!
  • Lynn,

    Thank you. I appreciate you taking the time to explain to me the difference between media and medium.

    In this case I was trying to speak in terms that all readers would understand not just those versed in Social Media.

    Thanks for reading.

    Ryan H.
  • Fully agree. Great post!
  • Thanks... its still crazy to me that some people are just starting to see the value in facebook... 400 Million users...
  • Hi Ryan,
    I've been using Networked Blogs but I think you are right a fan page is the better way to go. I just fanned yours.
    @Ileane
  • I agree!
  • Thanks Kjelene! I'm going to try to check out your Radio show.
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