Google+ is a different kind of social network.
The tactics, tricks, gimmicks, schemes and strategies for driving traffic and attention that work on link-centric social networks such as Twitter and Facebook don’t get traction on Google+. A different kind of marketer and business professional enjoy Google+ (see How to Google+ Like a Boss).
Not better or worse… just different.
You must enjoy “Community,” and both the pros and cons of working inside a living breathing community of people with responsibilities and expectations.
Traffic is a by-product on Google+, not the goal.
Google+ is an idea-centric social network. The Google+ community responds to entertaining, educational and/or inspirational ideas engages accordingly.
There is so much misunderstanding surrounding Google+ as a social media platform. SEOs seem to have a grip on the many benefits Google+ provides in search engine rankings but many business owners and marketers still struggle to find the ROI.
They come, the post and nothing happens… perpetuating the “Ghost Town” fallacy.
When in fact it’s more likely these marketers and business owners are alienating people with their actions on Google+.
How to Lose Friends and Alienate People on Google+
I wanted to find out what actions, taken inside Google+, turned people off to another user.
What pisses the Google+ community off?
What makes people hit “Mute” or “Block?”
Based on the results of my poll and the subsequent comments and conversation that took place on the post, here is the list of 11 way you will lose friends and alienate people on Google+:
1) Link-Dumping (via @Shannon Hernandez)
We all know what link-dumping is… and we’ve all done it. Link-dumping is NOT a preferred strategy on any social network, but it’s especially true for G+. Just take a look at your content stream and what get’s shared.
2) No Formatting (via @Ryan Hanley)
Google+ allows for basic post formatting (which you can learn here). Formatting your G+ posts help with readability. This is a must if you want increased engagement and reach.
3) Using Email Notification w/o Permission (via @Tim Brownson)
Google+ allows you to notification connections in your circles of new posts. Useless you have express permission to do so… DON’T! You’re asking to be blocked.
Don’t click this button unless you have permission or risk the dreaded “Mute” pic.twitter.com/ytreFSq5EZ
— Ryan Hanley (@RyanHanley_Com) December 12, 2013
4) SPAM Blast Community Pages (via @Matthew Brun)
Google+ community pages are a great way to build connections and grow your authority. But too many marketers and business owners are using communities as a place to link-dump their latest article and are NOT engaging in the community conversation. (See #1)
5) Indiscriminate Self Promotion (via @Wade Harman)
This one transcends Google+ and even social media. This is really a life thing. Don’t over promote yourself. I get that what you have going on is important to you and may be important to some other people. But give first before you taking every chance you can.
6) Trolls Who Bait Commenters into an Argument (via @JeffreyJDavis)
Don’t be an awful comment Troll… that basically speaks for itself.
7) SEO Spammers (via @Nico P)
Remember up towards the top I said the SEOs have figured about that what happens inside of Google+ is impacting search? Well I should have put a caveat on that… if you’re using Google+ correctly, building connections and sharing relevant information Google+ has a positive impact on search.
If you’re just blasting out crap content like so many hack SEO spammers try to do there will NOT be a positive search impact.
8) Influencer Stroking (via @Jane Peppler)
I’m all about building relationships… and if you can build a strong relationship with someone who can positively impact an audience that you’re interested in getting your message in front of… well that’s just awesome.
But don’t stroke influencers by constantly @mentioning them or only sharing their articles. It’s very obvious when this is happening and it’s not pretty.
9) Too Much Google+ Stroking (via @Fatemeh Fakhraie)
I have been guilty of this at times. I love Google Plus, it’s grown my business by leaps and bounds. So I can have the tendency to try and get others to drink the Kool-Aid a little too often.
Show Google+ love but keep it within reason. We all know G+ is amazing.
10) Sharing Content Without Proper Attribution (via @Bernd Rubel)
This is simple. Give credit where credit is due. If you use someone’s ideas, images, whatever… Give them a hat tip. This helps build stronger relationships and is just the right thing to do karmically.
11) Forgetting to Support Supporters (via @Mike Timberlake)
It’s easy to get caught up in your own work. We’re all out on social media everyday in an effort to grow our business.
Make sure you take time to support those who support you. Google+ is community of humans and a Thank You once in a while to humans helping you grow can go a long way.
A lot of these transcend Google+ to life.
Considering my point in #11, that Google+ is made up of humans, it only makes sense that the concepts and ideas of relationship building in the offline world would carry over into Google+.
I can’t emphasize this point enough… don’t take your work on Google+ lightly. You don’t need to be on Google+ all day long, but when you’re there focus on being the best G+ community member you can. Help. Support. Encourage. Do these as often as you can and promise plenty of benefit will come back your way.
If you’re just getting started with Google+ and want learn everything you need to know be successful join my free course The Google+ Starter Kit to become a pro in 4 short weeks.
Thank you and Good luck,
I am Ryan Hanley